Field Report 1 · ChatGPT
What ChatGPT Tells Morris County Patients About Med Spas
Field report 1 of the Morris County Med Spa AI Study. We asked ChatGPT 10 questions the way a Morris County patient would. It named 22 of the county's 89 med spas. The other 67 didn't come up once. And none of the 9 ads it showed came from a Morris County med spa.
At a glance
| Measure | ChatGPT, round 1 |
|---|---|
| Questions asked | 10 |
| Names ChatGPT gave | 38 |
| Morris County med spas named | 22 of 89 |
| Med spas never named | 67 (75%) |
| Names that weren't Morris County med spas | 9 |
Of those 9: six were dermatology or plastic surgery practices, two were outside Morris County, and one was another kind of business.
What ChatGPT said
Each question, word for word, and every business ChatGPT named, in the order it named them.
| Question | Who ChatGPT named |
|---|---|
| What's the best med spa in Morristown, NJ? | Ethos Aesthetics + Wellness; INJX by Nat Aesthetics; Zen Aesthetics; Enriched Aesthetics; Brian S. Glatt, MD, FACS |
| Where should I get Botox in Morris County, NJ? | Epiphany Dermatology – Lauren Cooper, MD; Brian S. Glatt, MD, FACS; Dermatology Associates of Morris; Laser + Skin Institute; The Plastic Surgery Institute of New Jersey |
| I live in Parsippany, NJ. Which med spa near me is good for lip filler? | Agata K. Brys, MD – Facial Plastic Surgery; The Plastic Surgery Institute of New Jersey; Exhibit Medical Aesthetics & Skincare |
| Who does natural-looking Botox in Madison, NJ? I don't want to look frozen. | Sweet Spot Aesthetics; LH Med Spa & Wellness; Reflections Center for Cosmetic Medicine |
| What's the best place for laser hair removal near Denville, NJ? | Evolve Med Spa; LaserAway Denville; Joven Medical Aesthetics |
| I'm in Randolph, NJ. Which med spa has a doctor or nurse doing the injections? | Image Revolution Health & Wellness; Étoile Cosmetic Medicine Studio; La Jeunesse Medical Spa |
| I'm getting Botox for the first time. Which med spa in Morris County, NJ should I go to? | Montville MedSpa & Pain Center; Exhibit Medical Aesthetics & Skincare; Ethos Aesthetics + Wellness |
| Where can I get microneedling near Florham Park, NJ? | Sperling Dermatology; Osphere Med Aesthetics; Relive Health; Omega Medical; The Peer Group for Plastic Surgery; Laser + Skin Institute |
| What's the most trusted med spa in Morris County, NJ for skin tightening? | INJX by Nat Aesthetics; Exhibit Medical Aesthetics & Skincare; Chiara Skin Clinic |
| ¿Dónde me puedo poner Botox cerca de Dover, NJ? Busco un med spa donde hablen español. (Where can I get Botox near Dover, NJ? I'm looking for a med spa where they speak Spanish.) | The Aesthetic Eye; Joven Medical Aesthetics; Mana Wellness & Aesthetics; Eleve Health & Aesthetics |
What we noticed
- Name the town, and ChatGPT stays there. When a question named Madison, Randolph, Denville or Florham Park, 13 of the 15 businesses ChatGPT named were in that town.
- Ask the broad question, and doctors show up. For "Where should I get Botox in Morris County, NJ?" only 2 of the 5 names were med spas on our list. The other 3 were dermatology or plastic surgery practices. Across all 10 answers, 6 names were. Med spas aren't only competing with each other in AI answers.
- It explains its picks with what spas publish. ChatGPT backed its picks with specifics: the injector's name and credentials, published prices, devices like Morpheus8, review counts, and for the Spanish question, lines like "Hablamos Español" from a spa's own page. Osphere's listing came with a "Published treatment pricing" label, next to its microneedling prices.
- Reviews help, but they don't decide. Spas ChatGPT named had a median of 117 Google reviews. Spas it never named had 58. But 4 of the county's 10 most-reviewed med spas weren't named in any answer, and one spa with 4 reviews was.
- A few names keep coming back. Exhibit Medical Aesthetics & Skincare was named 3 times, for 3 different questions: lip filler in Parsippany, first-time Botox, and skin tightening. Five more were named twice: Ethos Aesthetics + Wellness, INJX by Nat Aesthetics, Brian S. Glatt, MD, Joven Medical Aesthetics and Laser + Skin Institute.
- It gets things wrong. It listed Reflections Center for Cosmetic Medicine as a Madison practice. Reflections' own website lists offices in Livingston and Bridgewater and names Madison only as an area it serves. For a Spanish-speaking patient near Dover, it also included a spa in Andover, in Sussex County.
Ads ChatGPT showed
9 of the 10 answers came with an ad, from 6 advertisers in all. None of them is on our list of Morris County med spas.
| Advertiser | What the ad said | Where they're based | Times shown |
|---|---|---|---|
| NicholsMD of Greenwich | Advanced Laser Treatments | Greenwich, Connecticut | 3 |
| Bella Forme Medical | Unlimited Tox $120/mo | No New Jersey location found | 2 |
| M.D. MedSpa & Wellness Centers | Botox & Fillers | Only location found: Blaine, Washington | 1 |
| Greenwich Medical Spa | Award-Winning Aesthetic Care | Connecticut | 1 |
| Maurice M Khosh MD PC | Non-Surgical Nose Job NYC | Park Avenue, New York City | 1 |
| Milan Laser Hair Removal | A more comfortable way to get smooth. | National laser hair removal chain | 1 |
Some ads opened with a line written for the question, such as "For a med spa search in Morristown, NJ, here's a Botox and filler option." On the Denville laser hair removal question, Milan Laser paid for the ad, while the answer itself named three Denville spas. Right now, the ad space next to Morris County answers belongs to out-of-state practices and national chains.
What this means if you own a med spa
When a patient asks ChatGPT where to go, it gives a short list of three to six names. If you're not on it, that patient may never see your reviews or your website.
- Ask it yourself. Type the questions above with your town in them. See whether you come up, and what it says about you when you do.
- Publish what ChatGPT quotes. Who does your injections and their credentials, your prices, the devices you use, the languages you speak, the towns you serve. Those are the details ChatGPT used to explain its picks. Whether adding them gets a spa named is our next test, not a proven cause.
- Check what it gets wrong. It put an out-of-county practice in Madison. If it has your services, hours or location wrong, your patients see that too.
- Look at the ad space. Practices from Connecticut, New York City and farther away are already paying to appear next to these answers. No Morris County med spa was.
Want to know what ChatGPT, Gemini and Google AI Mode say about your spa?
Request your private result. You'll get every answer that named you, and who came up instead.
Get my private result →How we did it
- When and where: ChatGPT, signed out, November 11, 2026. Each question in a new chat, word for word, with no follow-up questions.
- The list: every business Google Maps lists as a medical spa in Morris County, plus two whose names say medical spa, pulled November 11, 2026. Listings that share one suite count as one business, which gives 89.
- Counting: every business ChatGPT named as a place to go, once per answer, in the order it named them. Ads are counted separately.
- Ads: we screenshotted each ad ChatGPT showed and looked up where the advertiser is based.
- Limits: this is one round. AI answers change from one ask to the next, so we're asking the same 10 questions twice more before drawing conclusions, then doing the same for Gemini and Google AI Mode. The list also includes IV lounges and wellness clinics that Google files as med spas, which a patient asking about Botox wouldn't expect to hear about.
We report what ChatGPT said. We don't rank, rate or endorse any provider.