Vitality Home Healthcare

The situation

Vitality was a new home care agency with a small team and no room for waste. They needed new clients, and they needed them without hiring an office staff they couldn't afford yet.

Home care is a phone business. The person calling is often an adult child arranging care for a parent, usually from work, usually in a hurry. They aren't browsing. They need someone today.

What was at stake

Ads would make the phone ring. That was the point. But a small team out caring for clients can't answer every call, and a family that reaches voicemail keeps dialing. Without a way to answer, every ad dollar would buy calls for another agency.

What we did

1. 01Built the website and the lead capture: a page for each type of care, a page for each of the seven counties Vitality serves, a free home care checklist for families still deciding, and a contact form that captured a name, email, the service needed, and the best day to reach them. The site is still Vitality's front door today.
2. 02Built the automation behind the form, so every inquiry reached the team with its details attached instead of sitting in an inbox.
3. 03Ran a two-month ad campaign aimed at families looking for home care.
4. 04Put an AI receptionist on the line. It started on missed calls only, answering whenever the team couldn't, then handled booking and transfers without adding staff.
5. 05Once everything was live, handed the whole system to Vitality's team to run. They run it today.

What changed

The proof

“Our missed-call rate has dropped to zero, which has directly boosted our revenue. More importantly, our administrative burden is cut in half, allowing our team to focus entirely on what matters most: delivering high-quality, hands-on patient care. If you are an agency owner looking to scale your business, eliminate staff burnout, and improve client satisfaction, this is the single best investment you can make.”